Eventcombo's 2023 Journey: Reflecting on a Year of Pioneering Events

Dec 15, 2023 Shruti Shah

As 2023 draws to a close, Eventcombo takes pride in reflecting on a year filled with groundbreaking events, teeming with incredible speakers, gaining knowledge and advancements in the event tech industry. 
 

The Evolving Landscape of Events 
The events landscape has undergone significant transformations in recent times, reshaping how professionals plan, execute, and experience events. According to a report by Statista, the global events industry was valued at $1.1 trillion in 2018 and is projected to reach $2.33 trillion by 2026. This surge is indicative of the industry's robust growth, fueled by technological advancements and changing consumer preferences. 

Furthermore, sustainability has become a central theme in event planning. With environmental concerns taking center stage globally, event organizers are making conscious efforts to reduce carbon footprints. The majority of event professionals consider sustainability a top priority, leading to the implementation of eco-friendly practices, reduced waste, and the selection of green venues. 

Reflecting Back: Charting the Right Course for the Future 
In navigating this dynamic landscape, reflecting on past events and industry shifts becomes pivotal. Understanding the successes and challenges of the year gone by will allow us to learn, adapt, and chart a course for continued growth. As we look back on the events hosted, technologies embraced, and lessons learned, we gain valuable insights that guide us toward making informed decisions in the ever-evolving realm of event management. 

On that note, let’s revisit each of the spectacular events hosted by Eventcombo throughout the year 2023, showcasing our commitment to innovation, sustainability, and global excellence. 

Sustainability in Venue Sourcing – Achieve That ROI 
Navigating the intricacies of event planning, the focus has firmly shifted towards sustainability and return on investment (ROI). Our February event Venue Sourcing in 2023- Combining Sustainability and ROI Goals delved into progressive strategies for the highly demanded topic of venue sourcing, placing a special emphasis on sustainable practices to achieve optimal ROI. Given the resurgence of in-person events, our esteemed guest speakers, Victoria Deluise, Kristen Mulieri, Mariclare Lawson, Rachel McKeogh, shed light on leveraging event technologies to streamline the Request for Proposals (RFPs) process, connect with vendors effortlessly, and conduct 3D site visits – all geared towards reducing carbon footprints. 

A noteworthy aspect addressed was the imperative nature of event waste management. To combat the proliferation of waste in landfills, our speakers emphatically discouraged the use of single-use plastics and branded giveaways. The discussions centered around exploring innovative approaches to align business goals with eco-friendly choices, thereby setting a new standard for conscientious event planning. 

Furthermore, they explained the need to bring people to the common goal of investing in sustainable options such as reusable cutlery, sustainable less-elaborate buffet, venue catering, and à la carte menus. These choices not only contribute to environmental conservation but also present an avenue for financial efficiency.

One key takeaway from the event was the realization that attendees are increasingly attuned to the environmental impact of events. It underscores the need for a paradigm shift in various aspects of event planning to align more closely with sustainability principles. This insight emphasizes the importance of adopting practices that resonate with the values of environmentally conscious individuals and businesses alike. 

 
International Women’s Day at Eventcombo 
In March, we embraced the spirit of celebrating women's empowerment at Eventcombo's Women Inspiring Women event. Industry leaders and trailblazers shared their stories, injecting a dose of inspiration into the audience. Facts such as women being more likely to invest in businesses led by women, and the projection that by 2023, one-third of the wealth in the US and Canada will be in the hands of women, sparked important conversations about gender equality and inclusivity. 

Our guest speaker Antonia Bowring shared practical advice for moving towards success. She suggested building a support system – a kitchen cabinet of advisors, friends, and family who have your back. Alternatively, consider getting a coach to navigate startup challenges. The key, she emphasized, is having people who cheer you on and hold you accountable. 

Another speaker Kimberly King stressed the importance of collaboration, not just in business but in personal life too. It was also highlighted that to know your worth, sharing your ideas confidently, and being proactive in building a community through knowledge sharing are important. Networking with founders and learning from their stories is a great way to understand that success often comes with struggles. Our event featured founders like Christina Qi, Shelly Kuipers, Emmy Sobeski, Vanessa Karel from unconventional ventures, and their confidence was contagious. 

So, March wasn't just about celebrating women; it was about hearing their stories, gaining insights, and using that inspiration to fuel our own aspirations. Because empowerment is more than a word – it's a movement, and we're part of it. 

Tech-Driven Transformation: Redefining In-Person Events for the Future 
In April, Eventcombo unveiled the future of in-person events that relies on cutting-edge technology for truly immersive experiences. We delved into the integration of augmented reality, artificial intelligence, and other tech innovations to elevate the event-going experience. This event not only marked the advent of a new era for live events but also redefined the boundaries between the physical and virtual realms. It served as a reality check for everyone, shedding light on how people are approaching event technology and how organizations are looking at it more holistically, beyond merely addressing gaps in event management. 

The primary focus for organizations employing event tech is simplicity for attendees. They shouldn't be burdened with multiple app downloads or logins. 

The speakers Dima Lylyk, Jonathan Kazarian, Lee Hird, Ashley Dukat emphasized the need to navigate through the sea of options to choose the best-fit solution that provides a good return on investment. They highlighted the importance of ensuring data protection on the platform. Additionally, the discussion revolved around how event apps can ensure that every minute at the event is engaging and meaningful. Guest speakers also stressed the idea that creating an immersive experience with event tech is more accessible than one might think, and it doesn't necessarily require a hefty budget for audience engagement. The digital shift, eliminating printables, automatic badge scanning, breakout rooms, RFID technology, and many other aspects were thoroughly explored. It was an eye-opener, presenting a myriad of perspectives on the topic. 

AI: Transforming Event Logistics 
Eventcombo boldly explored the landscape of artificial intelligence in the event- AI and Its Application in Event Logistics. Our esteemed guests Ella Glasgow, Brandi Carson, Juana Estrade, and Jade Scott discussed how AI could streamline planning, improve attendee experiences, and optimize logistical operations. The event provided valuable insights for event professionals seeking to use AI effectively in the ever-changing landscape of event logistics, recognizing its central role in most event management aspects. 

The speakers also emphasized that logistics is closely tied to every element of event planning. They highlighted how even small on-site AI applications could significantly enhance efficiency. There was a unanimous agreement among the speakers on the importance of approaching AI intelligently, using precise language to ensure accurate results. They emphasized that while AI is a powerful tool, it should complement human efforts, not replace them. 
One of the speakers highlighted the time-saving aspect of AI, noting its ability to transcribe quickly, analyze content, and generate reports. This efficiency, she argued, frees up time for more intellectually demanding tasks. From crafting compelling messages and generating thoughtful questions to creating captivating name tags and developing impactful images, AI is transforming events and their logistics. 

Embracing AI requires a well-thought-out plan, according to the speakers. While AI offers unprecedented advantages, it requires strategic implementation to fully capitalize on its potential. In conclusion, the event underscored the transformative power of AI in event logistics and the need for intelligent integration. As we navigate the evolving landscape, it's evident that AI is not here to replace but to enhance and elevate. Event professionals are encouraged to explore the features offered by Eventcombo, using AI as an early adopter to unlock innovative solutions and redefine the future of event experiences. To learn more about how Eventcombo is leveraging AI for various features and join the community of forward-thinkers, visit Eventcombo's AI-powered solutions.

 

Navigating the Technological Landscape: The Evolution of Event Management Platforms  
In August, our event The Evolution of Event Management Platforms, delved deep into exploring the transformative impact of technological advancements on the industry. Engaging in insightful discussions on emerging trends, we provided a comprehensive roadmap for event professionals navigating the ever-changing technological landscape. 

Renowned industry leaders Madelyn Murgas, Saroosh Gull, and Ginny Wherli shared their unique perspectives on the importance of all-in-one solutions within event tech platforms and how they contribute to shaping events with unparalleled ease. A focal point of the discussions revolved around the adaptability of these platforms, emphasizing how they empower users to request new functionalities seamlessly through Eventcombo. The significance of self-service platforms was underscored, highlighting the departure from the traditional reliance on developers. With self-service platforms, users can take matters into their own hands, eliminating the need to wait for changes to be implemented. 

The discussion emphasized that modern event tech is equipped to brand every aspect of events, extending from tickets to event apps to emails. Notably, speakers highlighted the user-friendly nature of self-service features, as they make the platforms accessible even to those without a technical background. 
Eventcombo CEO, Saroosh Gull, added a valuable perspective, outlining the current stance of the event industry. He expressed that the industry's landscape is settling, and only those who continuously evolve will remain competitive in the game over the next two years. Gull's insights underscored the importance of staying ahead of the curve and embracing change in the rapidly evolving event tech space.
 

Beyond the Obvious: Safeguarding Event Data from Lesser-Known Threats 
As we approached the final quarter of the year, Eventcombo hosted a pivotal event in September, where a proactive stance on data security took center stage. Delving beyond the obvious cybersecurity threats, the gathering explored lesser-known risks that pose potential threats to event data integrity and identifying the red flags. This insightful event served as a crucial resource for safeguarding sensitive information, ensuring a secure environment for both event organizers and attendees. 

The discussions during the event shed light on high-priority and high-risk data security threats, offering a deeper understanding of real-life scenarios often overlooked. Surprisingly, vulnerabilities associated with seemingly innocuous elements such as hotel front desks, thumb drives, and badge printing booths were brought to attention. The speakers Thomas Murphy, Mark Jaques and Gus Calabrese also delved into the realm of technology developers conducting security audits of applications from third-party sources, emphasizing the necessity of such evaluations. Social engineering scams emerged as a significant focus, with the event highlighting their prevalence and the urgent need to address them. Notably, many of these scams capitalize on psychological tactics, exploiting the human tendency to respond promptly to urgency. 

A crucial takeaway from the discussions was the importance of identifying risks from the perspective of all involved parties, including exhibitors, vendors, attendees, and anyone with access to event data. This comprehensive approach ensures a thorough understanding of potential vulnerabilities, contributing to a more resilient and secure event environment. 

Event Evolution 2.0 
October marked a milestone for the events industry as Eventcombo unveiled EventScape 2.0, heralding a new era in event technology. This groundbreaking event not only discussed the latest features and enhancements in event tech but also set a new industry standard for event management solutions. EventScape 2.0 is one event that exemplifies Eventcombo's dedication towards staying at the forefront of technological advancements. 

The event featured speakers David Adler, Saroosh Gull and Madelyn Murgas, who provided insightful perspectives on the evolving landscape of event management. They explored diverse viewpoints across generations, shedding light on the initial reluctance to embrace event tech due to past negative experiences with legacy systems. Beyond mere attendance, the speakers emphasized that success in the event industry extends to increased engagement, with a particular focus on this metric. 

A key theme was the pivotal role of technologists in minimizing friction with event tech, thereby elevating the overall event planning experience. The speakers recognized Artificial Intelligence (AI) as a powerful tool that empowers event programming and marketing strategies. Event tech, once primarily facilitating logistical aspects, has transcended its original purpose. It now serves as a catalyst for fostering human connections, transforming the events industry into a realm of experiential marketing that creates unforgettable moments—akin to inducing goosebumps. 

As we reflect on this transformative journey, it becomes evident that the events industry, through the lens of event tech, has evolved into a goosebump-inducing experience. Experiential marketing has taken center stage, redefining the way people connect and creating memorable moments that resonate long after the event concludes. The art of connecting people has truly become the hallmark and trajectory of the event industry at large. 

The Event Data Security Summit 
As the curtain falls on the year, Eventcombo orchestrated a special edition of their flagship event, Eventicon, with a dedicated focus on event data security. Drawing together industry experts and cybersecurity professionals, the event provided a platform for sharing best practices, insights, and strategies to fortify event data against ever-evolving threats. 

The discussions went beyond the surface, offering a profound exploration of the dynamic event security landscape. Experts Nim Nadarajah, Pavan Ghantasala, and Jaap Mantel illuminated the modus operandi of malicious actors, emphasizing the crucial need for understanding the intricacies of data. Before delving into the specifics of data security, the leaders underscored the significance of comprehending data's nature, its importance, utilization, storage, and the often-overlooked initial step—data classification. It was an eye-opening revelation as they shared astonishing facts, reminding us of the sheer scale and impact of our presence in the vast realm of data. 

This summit served as a timely and imperative reminder, highlighting the critical need for prioritizing data security in the ever-expanding digital landscape of event management. The insights shared and strategies discussed provided a comprehensive guide for navigating the complexities of safeguarding valuable event data in an environment where threats are continually evolving. 

 
 
Let's Get Ready for 2024: Eventcombo by Your Side at Every Step  
As we stand on the brink of a new year, Eventcombo is committed to being your partner in navigating the challenges and opportunities that 2024 holds. The event industry is poised for further innovation, with emerging technologies, evolving consumer expectations, and a renewed focus on creating memorable experiences. And Eventcombo, with its cutting-edge solutions and unwavering support for event professionals, is ready to accompany you every step of the way. From immersive virtual experiences to on-site innovations, it empowers event professionals to create exceptional events that leave a lasting impact.  

As we close the chapter on 2023, let's leverage our experiences, embrace the changes in the industry, and collectively look forward to a year filled with new possibilities and achievements. Eventcombo is here to be your trusted ally in shaping the future of events, ensuring that you are well-equipped to navigate the evolving landscape successfully. Together, let's make 2024 a year of unparalleled success and innovation in the world of events.   Thank you for being a part of our incredible year!